Current Helps Retailers Shine With Launch of Select TX™ Cuttable Light Bar

Versatile light bar ensures greater creativity in designing retail experiences, faster installation and enhanced sustainability of illuminated signage.

LONDON, UK – 2 November, 2020 – GE Current, a Daintree company today unveiled the latest addition to its 24-volt retail and signage lighting portfolio; a Cuttable Light Bar (CLB) that offers retail designers and sign makers greater creative freedom to enhance the customer’s in-store experience with light. Complementing the company’s popular Rigid Light Bar (RLB), the 1162mm Select TX™ Cuttable Light Bar features 14 Samsung LED chips and can be cut every 83mm, allowing designers to create illuminated signage and displays that fit their vision, rather than being restricted by the dimensions of the available lighting.

Mike Edwards, Lighting Product Design Manager for Current commented on the new release, “Light is an incredibly powerful tool which is often under-utilised in creating stand-out retail experiences, which will be needed now more than ever. The new Select TX™ Cuttable Light Bar offers Current’s signature quality, longevity and energy efficiency and can also be tailored to suit up to 14 different lengths, allowing designers to use the exact number of LEDs required for each unit, reducing unnecessary waste and accelerating installation times.” Designed for indoor signage, displays and experiential retail environments, each individual module within the Select TX™ CLB distributes the light from the LED across a wide 160-degree angle, creating a beautifully smooth, uniform illumination of box displays as shallow as 50-60mm. The high-quality Samsung LEDs deliver pure, white light with a colour temperature similar to daylight (6500K) and a colour rendering index (CRI) above 80, ensuring that any brand colours used in the display or advertisements are completely true, for a stunning effect.

As part of Current’s 24V family of lighting solutions, the Select TX™ CLB is designed to be flexible, efficient and highly reliable, reducing ongoing energy consumption and maintenance costs across the life of the installation. The superior build quality, featuring aluminium PCBs for enhanced thermal dissipation and longer LED life, also help to ensure a long lifespan of 50,000 hours*, backed by a 5-year warranty. Universal connectors at both ends and wiring accessories that are also compatible with Current’s wider range of Rigid Light Bars, make it easy to link shorter lengths or individual modules to full-length CLBs for larger light-boxes. With the ability to connect up to eight full GECLBs to one 100Watt power supply**, designers can also minimise the materials used in every installation, accelerating store deployments.

Thanks to Current’s Rigid Light Bars and new Select TX™ Cuttable Rigid Light Bars, retailers can be more creative when designing new customer experiences, using light to direct the customer journey through a store, highlight key products, or deliver in-store marketing campaigns in a way that drives loyalty and long-term revenue.

About GE Current, a Daintree company:

For over 130 years, lighting innovations from GE have changed the way we see and light the world. Today, GE Current, a Daintree company delivers high-efficiency, long-life LED lighting solutions that illuminate signs, streets and cities, promote brand visibility and ensure brilliant operational performance across a wide range of applications for years to come.

The company’s Tetra® high-efficiency, long-life LED signage lighting systems deliver best-in-class performance for channel letter, box sign, canopy and border lighting applications. When compared with other LED systems, Tetra® LED provides significant energy cost reductions, easier installation, less frequent maintenance, and more consistent brightness and uniformity across the lifetime of a sign. For more information, visit www.gecurrent.com.